What is Product Management?

Project Management Image

Product Management ensures the development, launching, and management of a product starting at inception till it gets retired or evolved. It covers a range of tasks, including market research, product strategy development, feature prioritization, roadmap planning, and communication with stakeholders. Product managers play a major role in representing the product function and connect to the different groups involved, including customers, developers, designers, marketers and executives.

The Product Management Process

Project Management Skills varies depending on the industry typically following a structured framework encompassing the following stages –

Idea Generation and Validation: Based on the customer feedback, the product can be processed through market research, customer feedback, and brainstorming. This determines the concepts to meet the real situation.

Requirements Gathering: Product management starts from the validation to determine the quality and scale of the product. 

Development and Iteration: Here, the Product manager upholds the requirements of production by giving direction, feedback and support as needed to deliver a quality product on time.

Launch and Go-to-Market: Once the product is ready the product manager works on a go-to-market strategy to make its market presence by increasing its sales. It can involve working with marketing teams, sales units or customer support departments.

Feedback and Iteration: The product team study the market to evaluate customers’ needs, monitor metrics and apply new features when necessary. This is all based on customers’ feedback and problems that were first noticed by the support team or via the help desk.

Product management is the best choice for the one who has the combination of strategic thinking, analytical skills, creativity and effective communication. Based on the innovation and customer-orientation in the business environment product management needs to pay greater attention towards the structuring of the technology, consumer goods, finance, healthcare and many others.

If you are one of those aspirants to jump into this Product Management, then Kodakco will be the best choice. The Product Management course at Kodakco is well-versed covering all the modules that can suit each level of aspirants from the entry level to the professionals. With the experienced faculty and friendly environment, candidates can jump into projects with real-time scenarios to get industry-ready.

Career path after the Product Management Course:

Product Manager

Staying in a product management role after the completion of the completion of Product Management course is a logical step where Product Manager supervises the design, start ups, and after release of the product. Here, the Product Manager needs to collaborate and coordinate with other teams to set the product strategies by choosing the priority features to continuously develop the product.

Senior Product Manager

A product manager with experience and a track record can climb to this role. Senior Product Manager needs to increase follow-ups, with deeper product analysis, strategic direction for the team and work on continuous development of the juniors.

Director of Product Management

In this position, Product Managers are supposed to set a strategic context by providing management supervision on all the relative activities. They need to develop a vision and strategy to build multiple projects and plan the activities to ensure that the product meets the expected goals.

Product Marketing Manager

Marketing employees pay special attention to product marketing strategies aiming at product placement and conversion to sales in the market. They need to work with the product managers to build strategic marketing campaigns and develop materials like brochures, websites, and other aids for customer and stakeholder communication.

Entrepreneur/Startup Founder

Individuals who graduate from a product management course can decide to go to the market with their skills and launch their startup. Effective product management skills are required for entrepreneurs who wish to debut new products or services.


Summing up, Project Management Course is an all-encompassing activity that is of the utmost importance for the achievement of a product and the organization’s success as a whole. Product managers serve as the central authority, guiding the creation, release, and post-marketing efforts of a product to deliver valuable products to the target clients. With the right combination of skills, qualities, and strategic thinking product managers can make sense of the business environment.


1. How does the Product Manager prioritize a product?

Ans. Based on the features, prioritization involves strategies, end-users, technical challenges and resource limitations. Product managers often use value vs. effort analysis, user feedback, and market research techniques to prioritize the features effectively.

2. What is the difference between product management from project management?

Ans. Product Management is composed of the strategies and vision for the product whereas Project Management works on planning, execution and specific requirements in the product development process.

The product Manager considers the product holistically in a broad way and the project manager concentrates on ensuring the completion of the projects within the scheduled time.

3. Is there any prerequisite for the Product Management course?

Ans. Many institutions design the curriculum to match the requirements of aspirants from different backgrounds. Thus, there is no specific prerequisite required.

However, an understanding of business ideas, technology and project management techniques is emphasized as they provide a better understanding of the products.

4. Is the Product Management course available online or in-class mode?

Ans. Yes, many institutions are offering online Product Management courses. 

And there is no difference in the curriculum when compared with the in-class mode.

5. Does the Product Management course offer certification after the completion of the course?

Ans. Many Product Management courses offer certification after the completion of the course, which is value-adding to the skills and for future job opportunities.

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